Inspiration Station

Tag: seo

  • Cached Page

    Cached Page

    What is a cached page?

    A cached page is a copy of a web page that has been saved and stored by a search engine or web browser. This copy is used to speed up the page load time and reduce server load by serving the saved copy instead of fetching the page from the original server each time a user requests it.

    When a search engine crawls a web page, it saves a copy of the page and its content in its index, which can be accessed through a cached link. This allows users to view the content of a page, even if the original page is no longer available or has been updated.

    Similarly, web browsers store cached pages to speed up the loading of frequently visited pages and to allow users to view pages offline. Cached pages are often stored in a temporary storage area on the user’s device and can be cleared manually or automatically to free up storage space.

    Optimising your website for ecommerce succes

    Why are cached pages important?

    Cached pages are essential for improving website performance and user experience. When a user loads a web page, their browser downloads a significant amount of data such as HTML files, JavaScript, and images. However, with caching enabled, the server stores a copy of the web page’s content on the user’s hard drive. This way, when the user revisits the same page, the server does not need to re-download the documentation, and the HTML file is ready to be sent to the browser, reducing load time and server load.

    Content Delivery Networks (CDNs) like CloudFlare store cached copies of web pages on proxy servers located worldwide. When a user requests content, the CDN delivers it from the nearest proxy server, speeding up the loading process. For instance, if a user in France is visiting a site whose server is in Australia, the CDN can deliver the requested content from a proxy server in France instead of Australia.

    In search engines, cached pages are created when Google processes a web page during its crawl. A cached page acts as a backup copy of the original page, allowing users to access the content if the original page is temporarily unavailable or slow. To view the cached version of a page, users can click on the three dots or the down arrow next to the site’s URL in search results and select the “Cached” button in the “About this result” pop-up window.

    SEO for Ecommerce

    https://www.aysa.ai/bridge-page-in-seo/
  • What is a Broken Link?

    What is a Broken Link?

    What is a broken link?

    A broken link is a hyperlink on a webpage that leads to a web page, image, or other resource that is no longer available or does not exist. Broken links can occur for various reasons, including:

    1. The target website or page has been removed or deleted.
    2. The URL of the target website or page has changed.
    3. The target website or page has been moved to a different location.
    4. The target website or page is temporarily down or unavailable.

    Broken links can negatively impact user experience, as they prevent users from accessing the intended content and can result in frustration. Additionally, broken links can negatively impact website performance and search engine rankings.

    Think mobile first for your digital marketing

    Do broken links affect your website?

    Is it harmful for a website to have broken links?

    It’s common for websites to have broken outgoing links and backlinks, as the internet is constantly changing with pages and websites being deleted. However, having too many broken outgoing links can result in a negative user experience for visitors. It’s also an inefficient use of your crawl budget since 404 pages are a dead end for search engine crawlers.

    Broken backlinks represent a missed opportunity. Instead of leading to 404 pages on your site, these backlinks could pass on value and authority to live, relevant pages, increasing their chances of ranking higher.

    How to fix broken links?

    Fixing broken backlinks requires a different approach than fixing broken links on your own site, as you can’t simply edit them. However, there are several ways to address broken backlinks:

    Option 1: Reach out to the website that’s linking to your site and ask them to fix the broken link. You can send them a message asking them to replace the link with a relevant one. This provides an opportunity for them to improve their user experience while fixing the link for you.

    Option 2: Recreate the deleted page that the backlink was pointing to. Find out what the content of the page was and recreate it. If you’re not sure what the page used to contain, you can try using the Wayback Machine.

    Option 3: Redirect the broken URL to another relevant URL. A simple solution is to redirect the broken link to a relevant URL, which could be the same content at a different URL or different but relevant content that still makes sense.

    Option 4: Leave the broken backlink as a 404 error if the page doesn’t have valuable backlinks and you don’t have many 404 errors on your site.

    https://www.aysa.ai/pricing/
  • Bridge Page in SEO

    Bridge Page in SEO

    What is Bridge Page in SEO?

    In SEO, a bridge page is a type of web page that acts as an intermediary between an advertisement and the final destination page. The purpose of a bridge page is to improve the chances of conversion by providing more targeted information and making a specific offer to the user.

    Bridge pages are often used in online advertising campaigns where the advertisement itself doesn’t provide enough information about the product or service being offered. The bridge page fills in this gap by providing more detailed information and making an enticing offer to the user.

    However, bridge pages can be problematic if they are used in a manipulative or deceptive way, such as by using misleading content or hidden links. Such practices are against search engine guidelines and can result in penalties or even a ban from search engine results pages.

    How is a Bridge Page different from Affiliate Marketing?

    A bridge page is a type of webpage that is designed to direct traffic to another website or webpage. It acts as a “bridge” between the initial search query or ad click and the final destination page. Bridge pages are often used in pay-per-click (PPC) advertising campaigns to improve conversion rates and generate more revenue.

    On the other hand, affiliate marketing is a type of performance-based marketing where an affiliate (such as a blogger or social media influencer) promotes a company’s products or services and earns a commission for each sale made through their unique affiliate link. The affiliate directs traffic to the company’s website or product pages, and the company handles the sale and customer service.

    While both bridge pages and affiliate marketing involve directing traffic to another website or page, the key difference is in the level of involvement and control. In affiliate marketing, the affiliate has a direct relationship with the company and promotes their products or services to their own audience. In contrast, a bridge page is often used as a middleman to redirect traffic from one page to another, without necessarily having a direct relationship with either the advertiser or the end destination.

    Furthermore, bridge pages can sometimes be seen as a tactic to bypass certain advertising restrictions or policies, and as such can be considered a violation of search engine guidelines if used in a manipulative or deceptive way. Affiliates, on the other hand, are typically more transparent about their relationship with the company they are promoting and their commission structure.

    Right Marketing and SEO practices for business growth

    https://www.aysa.ai/what-is-breadcrumb-navigation/
  • What is Breadcrumb Navigation?

    What is Breadcrumb Navigation?

    What is Breadcrumb Navigation?


    Breadcrumb navigation is a type of website navigation that displays the user’s current location within the website’s hierarchy. It typically appears near the top of a webpage and provides links to the main categories or sections of a website, starting from the homepage and leading to the current page. The term “breadcrumb” refers to the Hansel and Gretel fairy tale, where the characters leave breadcrumbs to mark their path through the woods.

    Breadcrumb navigation helps users understand the structure of a website and navigate it more efficiently. It also provides a sense of context, making it easier for users to find their way back to previous pages and to explore related pages. Breadcrumbs can be especially useful for websites with complex structures or many pages, such as e-commerce websites or large informational websites.

    There are three types of breadcrumb navigation: location-based, attribute-based, and path-based. Location-based breadcrumbs show the user’s current location in the website hierarchy, such as “Home > Category > Subcategory > Current Page”. Attribute-based breadcrumbs show the user’s current location based on specific attributes or filters, such as “Home > Products > Color > Red > Current Page”. Path-based breadcrumbs show the user’s current location based on the path they took to get to the current page, such as “Home > About Us > Team > Current Page”.

    Breadcrumb navigation is not only beneficial for users but also for search engines. It provides additional context and helps search engines understand the structure and hierarchy of a website, which can improve the website’s search engine optimization (SEO) and ranking.

    breadcrumb navigation in SEO practices

    How to use SEO to build your brand?

    What are some breadcrumb best practices?

    If you determine that your website would benefit from a secondary navigation element, here are some best practices to follow for breadcrumb navigation:

    • Breadcrumbs should be an additional navigation feature that supports and provides an alternative way for users to navigate the website, not a replacement for the primary navigation menu.
    • The text links in the breadcrumb trail must be separated by special characters such as the commonly used “>” symbol, forward slash (/), or an arrow, to separate internal links within the trail.
    • Always include the full navigational path, regardless of whether the user navigated to the page from the website’s home page or discovered it through search results.
    • The breadcrumb trail should read from left to right, with the website’s homepage on the left and pages at lower levels on the right, one text link at a time.
    • The last item in a breadcrumb trail should be the page the user is currently on. Since it is unlikely that the user will interact with the last bit of the trail, there is no need to add a link to it.
    • From a design perspective, ensure that the breadcrumb navigation is as unobtrusive and simple as possible, positioned at the top right corner of the website, and using a font that is small but readable, so it does not distract visitors from the content of the page they are on.
    https://www.aysa.ai/what-are-branded-keywords/
  • What are Backlinks?

    What are Backlinks?

    Backlinks, or inbound links, are links from other websites to a page on your own website. The quality and quantity of these backlinks can impact your search engine rankings on platforms like Google and Bing, as they are seen as an indicator of your website’s popularity with users. Managing, implementing, and analyzing backlinks is a crucial part of search engine optimization (SEO) strategies.

    To increase organic traffic and get noticed by search engines, you must invest in on-page and off-page SEO. On-page optimization is a process of creating content that helps search engines (and users) understand what your website is about. Off-site optimization is about demonstrating to search engines that your content offers value to third parties. And the most important value statement is a backlink.

    Backlinks – important in your SEO strategy

    What’s the difference between a link and a backlink?

    It’s important to note the difference between a link and a backlink. Links connect individual web pages together and can be either internal (within the same domain) or external (to other domains). External links can have various purposes, such as providing context, citing a source, or recommending something. When an external link points to a page on your website, it is considered a backlink.

    Search engines recognize the value of backlinks and reward the target URL accordingly. Backlinks are seen as intentional and a sign that your content is valuable. In fact, they are one of the most powerful ranking factors in determining a website’s success with organic search traffic.

    That’s why backlinks that point to your website indicate to search engines that your content has value. In fact, backlinks are one of the most powerful ranking factors. They play a huge role in the success (or failure) of every website when it comes to organic search traffic.

    Backlinks are important for Off-site SEO optimization

    To increase organic traffic and get noticed by search engines, you must invest in on-page and off-page SEO. On-page optimization is a process of creating content that helps search engines (and users) understand what your website is about. Off-site optimization is about demonstrating to search engines that your content offers value to third parties. And the most important value statement is a backlink.

    Read these articles from our SEO specialists:

    How to: SEO for fashion

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  • What is Auto Generated Content?

    What is Auto Generated Content?

    What is Auto Generated Content?

    When we reffer to the term auto generated content, whether text, images or video, we are talking about content that’s automatically generated using a program or code. So, it refers to content that is created through programming or code. This type of content is frequently used for manipulating Google’s search results and is considered a black-hat SEO tactic.

    Google provides a list of examples of auto-generated content, including text that is nonsensical to the reader but may contain search keywords, text translated by an automated tool without human review or curation before publishing, text generated through automated processes such as Markov chains, text generated using automated synonymizing or obfuscation techniques, text generated from scraping Atom/RSS feeds or search results, and stitching or combining content from different web pages without adding sufficient value. Auto-generated content violates Google’s quality guidelines and can lead to manual action being taken against your website.

    Although some auto-generated content can appear to be written by a human at first glance, it often exposes itself through jumbled and incoherent language, replacing words with synonyms, or simply scraping search results to rank for specific keywords. While automatically generating content can result in short-term gains in search rankings, it is not a sustainable strategy. Google prioritizes content that provides value and a positive user experience. If users visit your website and encounter robot-written content, your rankings will likely suffer.

    What is Auto Generated Content?

    How to avoid penalisation from Google for Auto Generated Content?

    Creating SEO content is a better approach to improving your search rankings. SEO content, such as landing pages, blog posts, and videos, is designed to rank in search engines like Google but is written for people.

    To create SEO content that will drive more organic traffic to your site, start by finding a promising topic that your target audience is searching for. Use AYSA’ Keywords Explorer to discover thousands of keyword ideas. Once you have a blog topic, determine the search intent and analyze the top-ranking pages based on the three C’s: content type, content format, and content angle. Write an outline that includes top and related keywords, then begin writing informally with simple language. Finally, supplement your writing with images and videos to break it up visually and provide your readers with multiple ways to consume the information.

    Need more inspiration on SEO best practices? Try reading these amazing articles from our AYSA specialists:

    How to do International SEO

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  • Article Syndication

    Article Syndication

    Article syndication refers to the process of publishing an article on multiple websites, allowing it to reach a wider audience and potentially gain more backlinks. This technique is often used by content creators to increase their reach and drive more traffic to their website.

    To find content syndication opportunities on Google, you can use search operators such as:

    1. “submit an article” + [your niche or topic]
    2. “guest post” + [your niche or topic]
    3. “write for us” + [your niche or topic]
    4. “contribute” + [your niche or topic]
    5. “article syndication” + [your niche or topic]

    These search operators can help you find websites that accept guest posts or syndicated content in your niche or topic. Additionally, you can also search for websites that are already syndicating articles and see if you can contribute to those publications.

    It’s important to note that when using article syndication, you should ensure that the websites you’re publishing on have a good reputation and are relevant to your target audience. Publishing on low-quality or spammy websites can harm your website’s reputation and potentially hurt your search engine rankings.

    What is Article Syndication? DEFINITION

    Content syndication, also referred to as article syndication, is the practice of having one or more external websites publish an article that was originally published on a different website. Essentially, it involves republishing content verbatim on other sites.

    However, it is not the same as stealing or plagiarizing content because syndicated content always cites the source where it was originally published and ideally includes a canonical link to the original article.

    7 reasons why your content needs amazing VIDEOS and IMAGES

    Article syndication can help your website grow and become more visible on Google, because of:

    1. Increased exposure: Syndicating your articles on other reputable websites can expose your content to a wider audience, potentially increasing traffic to your website and building brand awareness.
    2. Improved SEO: By including a canonical link to the original article, you can avoid any issues with duplicate content and improve your search engine rankings.
    3. Brand building: By getting your content published on other websites, you can establish yourself or your brand as an authority in your niche and build credibility.
    4. Backlinks: Many syndication websites allow you to include a link back to your website, which can improve your search engine rankings and drive traffic to your site.
  • Article Spinning

    Article Spinning

    Article spinning is a technique used to create new articles by rewriting an existing article or content using software or manual techniques. The goal of article spinning is to create multiple variations of the original article that can be published on different websites or platforms to improve search engine rankings and increase website traffic.

    The process of article spinning involves replacing certain words or phrases in the original article with synonyms or other words that have a similar meaning. This can be done manually by a writer or automatically by specialized software. The resulting article may have the same general structure and content as the original article, but with different wording and phrasing.

    While article spinning can be a useful technique for creating unique content, it has been criticized for producing low-quality content that is difficult to read or understand. It can also be viewed as a form of plagiarism if the resulting article is too similar to the original article.

    Most search engines, including Google, penalize websites that use article spinning to create duplicate or low-quality content. Therefore, it is important to use article spinning techniques carefully and to create high-quality content that provides value to readers.

    What is article spinning?

    Is article spinning bad for your SEO strategy?

    Article spinning is a method of presenting someone else’s work as your own by slightly modifying the text. It’s an unethical and deceitful approach to content creation, yet some individuals still choose to use it instead of putting effort into producing original material. This practice became popular in the early 2000s since Google’s algorithm couldn’t detect it. However, the algorithm has since evolved, and now duplicate and “thin” content is penalized and demoted in search results.

    Despite Google’s efforts to prevent computer-generated content, some black-hat SEOs still use article spinning. It’s often used to produce a large number of posts quickly, with some of them ranking for specific keywords and driving traffic to the site. Another application is low-quality link-building, where spun articles are spread across various sites for payment.

    While content spinning can save you time and boost your site’s ranking in search engine results pages (SERPs), the lack of authenticity and value for readers will eventually expose you. Content produced by spinners is made for the search engine, and the reader’s experience is rarely considered. In most cases, actual readers can tell that the content isn’t original, even if search engine algorithms overlook it.

    Furthermore, the potential consequences of spinning content aren’t worth it. If Google recognizes your content as computer-generated or low-quality, the page won’t be indexed or displayed in SERPs. Additionally, featuring low-quality, spun content could potentially harm all the other pages on your site, even if they contain high-quality, relevant material that would otherwise rank well. Google has a specific penalty for “thin content,” including spun content, and your site may be penalized for it.

    Fortunately, there are some things you can do to avoid this:

    • Refrain from using AI-based paraphrasing tools.
    • Use your own voice and approach common topics from different angles.
    • Use a plagiarism checker to make sure you haven’t inadvertently copied someone else’s content.

    https://www.searchenginejournal.com/googles-john-mueller-tackles-dumb-seo-questions-on-reddit/485751/

    Here are some ideas on Plagiarism Checkers

  • What is Anchor Text?

    What is Anchor Text?

    Anchor text refers to the visible and clickable text within a hyperlink. It is the clickable part of the hyperlink that takes you to another webpage. This is important in SEO because it helps search engines understand the content on the linked page. It gives context to the linked page and can influence the relevance and ranking of the page for the linked keywords. It can be used to signal the topic of the linked page to search engines and can help establish the authority of a webpage. Using descriptive and relevant anchor text can also improve the user experience by helping users understand where they are going and what they can expect to find on the linked page.

    https://stirileprotv.ro/stiri/eplan/dorin-boerescu-despre-digital-marketing-pe-piata-din-romania-zeste-o-industrie-de-o-dimensiune-neasteptata-acum-cativa-ani.html

    Types:

    SEOs classify the seven primary types of anchor text:

    • Exact match – The exact keyword or phrase a target page is trying to rank for.
    • Phrase match – A keyword phrase containing the target keyword phrase for a page.
    • Partial match – All of the words of the target keyword appear, but not as the exact phrase.
    • Branded – The name of the brand or company where a target page lives.
    • Generic – Any random or generic phrases, such as here, click…, or this article.
    • Image alt text – The alt text of an image used in a link.
    • Naked URL – The actual target URL as it appears in a web browser’s address bar.
    What is Anchor text in SEO?

    What are some best practices for anchor text?

    The clickable text of an HTML hyperlink is known as anchor text or link text. Its purpose is to describe the content of the linked page or resource to both website visitors and search engines. The name “anchor” was derived from earlier versions of the HTML specification, where the <a> tag was referred to as “anchor.” In the case of images used as links, Google processes the image’s alt text as the anchor text of the link.

    This type of internal link is crucial because it provides context to both visitors and search engines about the linked-to material, allowing them to determine what to expect when they click on a link. Anchor text may also influence page rankings, according to Google, by providing additional context to search engines. Sometimes, the page can be indexed by Google based only on the text that are anchors and URL without being crawled.

    Best practices for this includes writing anchor texts that make sense without surrounding text, avoiding keyword stuffing, and diversifying anchor texts. Exact match or phrase match keywords usually do the best job of informing readers about a link’s destination. Using the same exact match phrase for every link may be considered over-optimized, and Google may choose to ignore these links, potentially costing you the link equity opportunity. It’s crucial to diversify anchor text while still providing useful context about where the link is pointing. Image alt texts are also considered anchor texts for their respective images.

    https://www.aysa.ai/on-site-seo/
    https://www.aysa.ai/what-is-alt-text/
  • What is AhrefsBot?

    What is AhrefsBot?

    AhrefsBot, operated by Ahrefs, a leading SEO software suite, is a web crawler that compiles and indexes a comprehensive link database for the Ahrefs digital marketing toolset. Its primary function is to crawl the web 24/7, discovering new URLs and dead links, to keep the link database fresh with up-to-the-minute data for Ahrefs users.

    The link data compiled by AhrefsBot is used by digital marketers and SEO specialists to plan, execute, and monitor their online marketing campaigns. The database currently contains over 12 trillion links that AhrefsBot has crawled on the internet. It works by visiting publicly accessible web pages and following links on those pages to crawl and collect link data.

    AhrefsBot

    AhrefsBot

    It is one of the most active web crawlers on the internet and crawls 5 million pages every minute. Third-party studies have shown that AhrefsBot outperforms Bing, Yahoo, and Yandex crawlers and is the most active crawler among other SEO tool providers.

    This bot strictly follows the rules in the robots.txt files, does not trigger ads on websites, and does not add numbers to Google Analytics traffic. The backlink data collected by it helps marketing professionals to understand the fundamental algorithms of the world’s largest search engines to optimize websites accordingly.

    https://ahrefs.com/

    According to their website:

    Besides, this bot collects data for Yep.com: an upcoming search engine by Ahrefs.

    As a good bot, it strictly follows the rules in the robots.txt files, does not trigger ads on websites, and does not add numbers to Google Analytics traffic.

    We recommend also these articled from our Glossary and Academy:

    https://www.aysa.ai/what-is-301-redirect/
    https://www.aysa.ai/accelerated-mobile-pages-amp/

    https://www.aysa.ai/podcast/