What is Conversion Funnel? A conversion funnel is a marketing term that helps companies to visually understand the journey of the conversion path. It is also known as Sales Funnel and AIDA Model.
A conversion funnel is a series of steps or actions a user must take in order to complete the desired conversion action (i.e. eCommerce shopping cart).
What is below the fold, this term used in SEO and SEM strategy? Please see below the definition for the professional term: “below the fold”:
The term ‘below the fold’ refers to the portion of a webpage that a user must scroll to see. Below the Fold is a term used for content or web pages that appear below all similar content in Search engines.
Behavioural targeting uses people’s activities to determine what ads will make them engage more with the contents given. This type of ads targeting or SEM targeting is a method of targeting based on a user’s online behavior/activity that best fits a business’s ideal customer, in order to create conversions faster, with the least amount of budget.
What is attribution? in SEM terminology? Read below what we wrote for the definition of “attribution”:
In digital marketing, attribution means giving credit to the sources that lead a prospect to your website. Attribution is the process of assigning credit to each marketing channel that plays a role in influencing conversions.
In SEM (Search Engine Marketing) terminology, attribution refers to the process of identifying which specific actions or touchpoints in a customer’s journey led to a conversion or sale.
This allows marketers to identify which channels and tactics are most effective and allocate budget and resources accordingly.
There are several different attribution models, including last-click, first-click, and linear attribution, that can be used to determine how credit for a conversion is assigned to different touchpoints in the customer journey.
Attribution in Search Engine Marketing (SEM) is the process of identifying which specific actions or touchpoints in a customer’s journey led to a conversion or sale.
This information allows marketers to identify which channels and tactics are most effective, and allocate budget and resources accordingly.
There are several different attribution models that can be used to determine how credit for a conversion is assigned to different touchpoints in the customer journey.
One of the most widely used attribution models is last-click attribution. This model assigns all credit for a conversion to the last click that the customer made before converting.
For example, if a customer clicks on a Google Ad, then clicks on an organic search result, and then finally clicks on a retargeting ad before making a purchase, the retargeting ad would receive all of the credit for the conversion.
This model assigns all credit for a conversion to the first click that the customer made before converting. Using the same example as above, the Google Ad would receive all of the credit for the conversion.
Linear attribution is a third model which assigns equal credit to all touchpoints in the customer journey. In this model, if a customer clicks on a Google Ad, then clicks on an organic search result, and then finally clicks on a retargeting ad before making a purchase, each of these touchpoints would receive an equal portion of the credit for the conversion.
A more complex attribution model is Time decay attribution which assigns more credit to touchpoints that occur closer in time to the conversion. It will assign more credit to the touchpoints that happened closer to the time of conversion and less credit to touchpoints that happened earlier.
Marketers can also use data-driven attribution, which uses machine learning algorithms to analyze customer data and determine the most effective touchpoints in the customer journey. This model can be more effective than traditional attribution models, as it takes into account a wide range of factors, such as the customer’s demographics and purchase history.
One example of a company that has used attribution to improve its SEM strategy is a sporting goods retailer.
The retailer used last-click attribution to optimize its Google Ad campaigns, but found that its organic search results were driving a significant portion of its conversions.
By switching to linear attribution, the retailer was able to allocate more budget to its SEO efforts, resulting in a significant increase in organic traffic and conversions.
Another example is an e-commerce company that specializes in outdoor gear.
The company used first-click attribution to optimize its Facebook Ad campaigns, but found that its retargeting ads were driving a significant portion of its conversions. By switching to time decay attribution, the company was able to allocate more budget to its retargeting efforts, resulting in a significant increase in conversions.
In conclusion, attribution is a crucial part of SEM strategy. It enables marketers to identify which channels and tactics are most effective and allocate budget and resources accordingly.
Different attribution models have their own advantages, and it’s essential to choose the one that aligns with the business objectives and goals. By using attribution, companies can improve their SEM performance and drive more conversions, ultimately increasing revenue.
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What is Above the Fold? Do you want to know what Above the Fold term means in SEM and SEO terminology? Please read below the definition for Above the Fold from professionals:
What is a “fold” in web design, and why is it so important? The idea goes back to the early days of publishing, before digital and e-commerce options were widely available, when newspapers were sold from newsstands on every corner. The newspapers were folded in half on display so passersby could only see the top half of the front page. What they saw had to catch their attention, or they wouldn’t stop to purchase a paper. This is how publishers realised the most eye-catching headlines had to go “above the fold” to catch the eye of customers.
Above the Fold is a term used for content or web pages that appear above all similar content in Search engines.
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What is A/B Testing? Looking for a definition on the term A/B testing? Please read below and find out what it means.
The A/B testing method determines which of two versions of something produces the best results. It is a method of testing by which a sample is compared to a variety of single-variable test samples. This method has been recently adopted from direct marketing within the interactive space to test tactics such as banner ads, emails, and landing pages.
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Wondering What is A/A Testing?, a terminology used often by SEM and SEO professionals?
A/A Testing is the form of testing two pages for a site (the original and the same page in another form) to see which performs better in SEO and SEM strategy. Typically, this is done to check that the tool being used to run the experiment is statistically fair and to decide the best route for the client and to get the best results in the shortest amount of time.
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SEM Dictionary of terms – looking for a glossary of SEO, PPC and SEM terminology? You have found the perfect one! These are the most used terms in SEM and SEO industry and what do they mean.
In our SEO and SEM activity we noticed that most terms that we use often and that come so natural to us, are not known by partners or clients. We are asked to explain most terms used so we thought about dong a dictionary explaining these words or abbreviations. The following search engine marketing glossary of terms was edited by AYSA TEAM. Please let us know if certain terms are missing or if you need other terms explained. Please leave your thoughts in comments.
SEM glossary for Conversion Testing:
What is Conversion Optimization?
SEM Glossary for Search Engine Optimization:
What is a Customer Journey Map?
What is a Data Management System?
What is Duplicate Content?
What is a Heat Map?
What is Index?
What is Inbound/Back Linking?
What is Link Reclamation?
What is Lead Generation?
What is Local Search?
What is the Long Tail keyword?
What is Machine Learning Personalization?
What is a Macro Conversion?
What are Meta Tags?
What is a Micro Conversion?
What is Mobile Search?
What is OpenSearch?
What are Organic and Natural Listings?
What is Page Speed?
What are Rich Snippets?
What is Robots.txt?
What are RSS Feeds?
What is SEO Schema?
What is Search Engine Optimization (SEO)?
What is a Search Engine Results Page (SERP)?
What is Search Personalization?
What is a Sitemap for SEO Marketing?
What is Universal Search?
What is Website Optimization?
SEM Glossary for Analytics:
What is Big Data in Marketing?
What is Bounce Rate?
What is Conversion?
What is Conversion Rate?
What is a Key Performance Indicator (KPI)?
What are Pageviews?
What is Return-on-Investment (ROI) in Marketing?
What is a Unique Visitor?
What is a Visitor Session?
What is Web Analytics?
SEM Glossary for Content Marketing:
What is Content Marketing?
What are Infographics?
What is Link Bait?
What is Owned Media?
What are White Papers?
What is Voice Search?
SEM Glossary for Paid Media:
What is an Affiliate Program?
What is Amazon Marketing?
What is a Call-to-Action (CTA)?
What is Click-Through Rate (CTR)?
What is Click Fraud?
What is a Contextual Link Ads Inventory?
What is Cost-per-Acquisition (CPA)?
What is Cost-per-Click (CPC)?
What is Cost-per-Thousand Impressions (CPM)?
What are Facebook Ads?
What are Google Ads (formerly Adwords)?
What is Lifetime Customer Value (LCV)?
What are Lookalike Audiences?
What is Microsoft Advertising (formerly Bing Ads)?
What is Paid Inclusion/Pay-for-Inclusion (PFI)?
What is Pay-per-Call?
What is Pay-per-Click (PPC)?
What is Paid Media?
What is Paid Placement?
What is Podcasting?
What is a Quality Score?
What is a Relevance Score?
What are Remarketing and Retargeting ads?
What are Shopping Search Feeds?
What are XML Feeds?
SEM Glossary for Digital Brand Management:
What is Online Public Relations?
What is Online Reputation Management (ORM)?
What is Search Engine Marketing Public Relations (SEM PR)?
What is User Feedback?
SEM Glossary for Social Media:
What is Earned Media?
What is a Social Graph?
What is Social Media?
What is Social Media Marketing (SMM)?
What is Viral Marketing?
SEM Glossary for Email:
What is Email Marketing?
What is Email Remarketing?
What is Open Rate?